Good Questions are the Answer to Crafting Your Marketing Strategies
Your marketing helps your prospects realize that your product will solve their problems or fulfill their desires. Knowing what they want (or want to change) can make your sales message hit their sweet spot.
There are several ways to find those questions. Your customer service team answers questions by email, chat or phone. Discover the questions that come up repeatedly.
Use a fill-in-the-blank survey. The answers can help your sales and marketing team as well as quality control and even product development. How else would you know that your market is clamoring for a purple widget with blue dots?
If your customers are retailers, what do they really want from your company? Is a lower wholesale price key to more sales? More frequent deliveries? Lower minimums? Higher discounts with larger orders? What are they trying to accomplish? How can you help them be successful? What terms or shipping methods are negotiable?
When you know your customers’ pain points, you can reduce their buying resistance. Questions show you where your messages are lacking. If people have to stop and think, they’ll probably move on to something else.
Answer These 4 Questions when Creating Your Offer
- What are your trying to sell me? How will this solve MY problem? The answer gives a tangible result the customer will experience.
- How much does it cost? Value is greater than price. Be sure to have a strong positive answer about your product’s value.
- Why should I trust you? Credibility is key to effective messages. Your spokesman or company has the background and experience to create trust. Be sure to use it.
- What’s in it for me? Spell out the benefits of using your product or service. How will it solve their problem, change their lives?
Time is marching on. Is your marketing strategy as effective as it can be? All things can be improved and refreshed – or at least tested.
Ask questions to improve your marketing.
What questions are your customers asking?