What does selling used RV’s have to do with selling your natural products? Marketing is marketing. Whether we’re selling niche health foods or tiny motorhomes, there are special buyers out there looking for what we have to sell. They are willing to pay a premium price for unique products.
We just bought the tiny 2003 Tiger pictured above. It’s our tenth Tiger purchase. We bought it on ebay.com. We paid less for it than we sold this 2001 model for:
They are basically the same vehicle. The 2003 is in better condition, had one loving owner and has better curb appeal.
So why were we able to get it at a better price? The answer is simple: marketing and sales copy. The owner of the 2003 didn’t even mention that it was a one owner vehicle. There is a strong niche market for these tiny campers, but Craig’s List is a better place to sell them than ebay.com.
What do you need to tell your prospective customers to get them excited to buy your product? To know that, you need to know what problem they need to solve, why your product will solve that problem and how your product will change their buying habits.
What question is your target audience asking themselves? What problem does your product solve? Where are they looking for answers?
Can a healthy granola bar really taste good? Will a low calorie/carb option satisfy hunger? How can vegan options improve health?
Is there really a drug-free option to eliminate joint pain? Is a deteriorating body the price of living longer? Is there anything to do to stay sharp and enjoy life?
When you know the question, you can give your customers the answer they’re looking for. You’ll discover the price they’re willing to pay to ease their pain, get and stay healthy, and enjoy life again.
What questions are your potential customers asking that your natural health product or service can answer?