You have products that help people feel better, live more productive and fulfilling lives. Have you thought about the affects your products have on your customers’ lives? Can you guide them to live better naturally?
Your customers seek more than just living pain free. They seek natural health — the ability to create all the things they want to accomplish in their relationships, material wealth, spirituality, skills and recreation.
When marketing your product, it’s important to know why your customers want what you offer. Sure, they want to move without joint pain. But what are they moving for? A better tennis game, to keep up with the kids, walk the dog, swim to stay lean, feel more vibrant/younger? Why do they want to do those things? To strengthen ongoing relationships or perhaps attract a new companion into their lives? Maybe playing competitive games is a stress release that they want to pursue.
Your marketing messaging should tap into several levels of reasons why your customer buys your product. They might buy from you because of your sustainable/green business practices. Perhaps you donate a percentage of your sales to charity. Maybe you have a rewards or discount program that makes buying from you attractive.
There are so many choices people have to make when buying natural health products. Why should they choose you and your product? What makes you stand out from your competition? Is it the source or processing of your raw goods? Your guarantee of potency, purity?
How can you possibly know why your customers buy from you? Well, you can ask them. You can ask them to rate your products with an easy to use format or use an open-ended question survey. Multiple choice surveys are not usually the best way to find out what people really think because the provided answers are often not accurate, so they force people to make a choice when the truth lies somewhere between the answers.
People have different natural health goals. You can start to think about some of those goals by asking like minded friends what they want to accomplish with naturally healthy living. Think of your own goals for health.
Some natural health aspirations your customers may have:
- Living prescription drug free
- Living pain free
- Using only sustainably/green sourced products
- Be emotionally balanced so life’s pitfalls don’t send you into a tailspin
- Be physically fit
- Be able to think clearly
- Improve your physical skills such as running, swimming, hiking, climbing, or favorite recreational sport
- Improve your mental skills for career advancement or competition
- Stay emotionally aware of others in order to have good relationships
- Stay at a healthy weight without hunger
The physical segment of natural health is the one most people focus on, but emotional and mental health are necessary for a healthy body. A healthy body is necessary for emotional and mental health.
When people focus on their physical health, they get the positive side effects of positive mood and clear thinking.
Go deep into your customer’s untold desires for natural health — that is where your marketing message hides.
If you would like to explore the deeper reaches of successful marketing messages, I would be happy to be your guide. Set up a short, free call here.
