When you’re looking for someone to help with your marketing tasks, you have questions to ask of them. Those questions reflect what you need from the marketing professional.
As important as those answers are, consider the questions your prospective hire asks you. Do they know that every piece of the marketing puzzle must fit within the big picture? Or are they just interested in the piece that they can provide?
When discussing your wants and needs, it’s vital that your copywriter, SEM or SEO specialist, or web designer understands what you’re trying to accomplish with your marketing. If they are willing to take your money without looking at the big picture, they will probably miss the mark.
Golden Questions Reveal the True Nature of Your Prospective Marketer
There are questions your potential copywriter or marketer should ask you. The answers to these questions will define the project and the direction of your marketing.
When a copywriter asks these questions, you’ll know you have someone who truly cares about your business and has your best outcomes as their goal.
- What do you want?
- What is this project?
- What are the elements of this package/project?
- What will this finished project look like?
- What do you need done right now?
- What is the most pressing marketing challenge you’re facing now?
- What other projects are facing close deadlines?
- What else do you want to achieve?
- What will having that do for you?
- How does this project fit into the growth/development plan of your company?
- What are the goals of this project?
- How will the successful outcome of this project affect the company?
- What caused you to head in this direction?
- Why is this important now?
- How will you know when you’ve accomplished it?
- What is a perfect outcome for this project?
- How will we know it’s a success?
- Are there key signs to determine success?
- If so, what are they?
- What expectations do you have for this project/campaign?
- What would show this project failed?
We’re all looking for answers. Good questions open the door to answers that can make or break a marketing project.
Please feel free to take advantage of my free 20 minute consultation call here.